Neumeyer, although obliged to follow age-old corporate protocol, says she refuses to stand idly by.
Wild n out tv#
Many cable TV gatekeepers have been slow to adapt, digging their heels in the sand and letting platforms like Netflix, Hulu, and Amazon eat their lunch. So what is their expectation of the future?” “We own two brands, Nickelodeon and MTV, with very young consumers. For the networks, commanding modern audiences was already tough enough before an always-accessible smartphone app mesmerized a burgeoning generation with magnetic stare-and-scroll entertainment. four years ago, in 2017 - right as MTV, VH1, and cable TV channels in general were drawing particularly dismal viewership. Coincidentally or not, TikTok also launched in the U.S. In the last four years, Neumeyer’s team met with a plethora of tech companies and virtual platforms. “As we’ve learned from gaming and even TikTok, interactivity and being able to be immersed in making decisions while you’re watching content is very important,” Lily Neumeyer, EVP and head of development at ViacomCBS’ MTV Entertainment Group, tells Rolling Stone, adding that she’s been fascinated by non-linear storytelling methods for a while. Since the average attention span has only plummeted in the multi-screen lifestyle era, it was perhaps only a matter of time before this storytelling technique was modernized to fit within the digital world. The ability to captivate kids with underdeveloped attention spans was what made those choose-your-path Goosebumps plots so incredibly successful and helped create a multi-billion-dollar franchise. How True Is 'Respect'? Fact-Checking the Aretha Franklin Biopic
The special - allowing fans to vote in real-time, send lyrical suggestions, and choose games for the participants to play - was created in partnership with tech company Stage Ten, which designed the globally interactive video players. ET, preceding the official premiere of the 16th season. Later today, Wild ‘n Out‘s parent companies MTV Entertainment Group and ViacomCBS will announce an hour-long, interactive special for the show, which will start at 4:00 p.m. While VH1’s improv-heavy, hip-hop-centric freestyle show Wild ‘n Out - a less spooky but also hugely popular staple of turn-of-the-century pop culture - won’t veer into space travel or decapitation, it will introduce a similar choose-your-own-adventure type of interactivity around its new season premiering tonight (August 10th), showrunners tell Rolling Stone. Wait, no, these are plots from the Goosebumps books.
If you open the right door, you’ll survive, but others will send you falling down a slide of doom for eternity, getting your head bitten off, turned into a chicken, or sent into space.
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